Cinephonix blog posts from February 2016


There is no doubt that corporate and web video has significantly grown in popularity over the last few years. Comscore states that people who view a video are 64% more likely to purchase than other site visitors.

Corporate video production provides businesses with a tool to promote their services and products. With everyone creating corporate video in the present day, it's essential to create videos that catch people's attention and stand out among content from other advertisers.


Social video has exploded over the past few years and it's predicted that it'll continue to grow exponentially. Video actually accounts for 80% of global internet traffic with the number of people watching YouTube videos increasing by 40% year on year.


The right music can make or break a radio ad. But you can't just throw any music you want into your ad, you have to get proper music clearance for the piece of music you're using. If you've ever paid attention to radio ads, you'll know the important role music plays. It helps to create a brand identity and influence ambiance and emotion.

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