The Industry

This week it was revealed that against a week economic backdrop, brands in Britain spent alomost £5 billion on advertising online in 2011, with Video ads and marketing on solcial media platforms driving growth to the biggest increase in five years. 

The study from the Internet Advertising Bureau conducted by PwC said advertising on the internet increased  by 14.4 percent to 4.8 billion pounds in 2011. (Source: Reuters. Click here for full article)

Choosing the right piece of music to synch with your film or video is hard enough. Making sure you have permission to use the music, getting clearances for different formats and sorting our licenses across different territories around the world can be more than difficult, it can be a veritable minefield! What's more, if you get it wrong, you can get in serious trouble and can cost you a lot of money. And in the eyes of the law, saying "but I didn't know" doesn't wash. So, here are some handy tips to keep you using great music, without the headache and stress of the licensing maze. 

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