The right music can make or break a radio ad. But you can't just throw any music you want into your ad, you have to get proper music clearance for the piece of music you're using. If you've ever paid attention to radio ads, you'll know the important role music plays. It helps to create a brand identity and influence ambiance and emotion.
An advertiser will often select music that compliments the message and tone of the ad. But this isn't as easy as it sounds, most popular songs are subject to copyright and may not be available for commercial use.
Cinephonix has cut out the hassle of clearing music. Our library offers a simple and affordable alternative, all tracks are cleared worldwide, across multiple platforms, in perpetuity.
There are two ways you can source music for your radio ads:
1. Commercial music
You could choose a popular commercial track that may be in the charts or was once a popular song. To do this, you'll need to get permission from the music publisher and the record label to use the track. This can be time consuming and expensive.
2. Production music libraries
This is an alternative to commercial music and tends to be much more cost effective and simpler. Music libraries make licensing production music for radio ads simple and straightforward. Often, you can find tracks that sound similar to mainstream pop and commercial tracks - if that's what you're looking for.
Using music in your radio ads will make it more memorable, emotional and effective to the listener. Cut out the headache of clearing music by using Cinephonix. Simple licensing, cleared forever, worldwide.
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