YouTube, Copyright and Content ID

What Is YouTube's ContentID and how does it work?

Over recent years, there has been more awareness around the legalities of using copyrighted music and other content such as stock footage in your video and media projects. YouTube's ContentID system flags occurrences of copyrighted content in videos. We explain how this works and what options you have when you receive a "3rd party content" notice.

Music For YouTube

The Content ID system works by matching audio or visual content on the video you upload against existing material within its database. Content owners, such as a music company or record label add their content to the ContentID system so that they can check for unlicensed use of their content. In explaining how the system works below, we have assumed that you have used a library music or stock music track in a video, and this has flagged a 3rd party content match notice. 

As Cinephonix own all of their music exclusively, it's very simple for us to remove a 3rd party copyright notice as we are the direct and only licensing source for the piece of music.

Clearing A  Notice With Cinephonix

The important to remember is that the ContentID system can not tell whether you have used the music with permission or not. The system automatically assumes you have used the music without permission. So, even if you have legitimately purchased a production music track from a music library like Cinephonix, ContentID will assume you have used that piece of music without permission. Frustrating, yes. However, don't be concerned about this - having a match doesn't put your account into bad standing - you just need to decide what to do if this occurs. It's also helpful for you to understand what a 3rd party content match allows the original content owner (in our case the music library) to do. If your video generates a content match, the music library has a number of options using the ContentID tools:

It can - 
  • Track the video viewing statistics
  • Monetize the video by running ads against it
  • Mute audio in the video
  • Block the whole video from being viewed.
If you have not purchased a proper license for the music you have used, the chances are that the music library will opt to monetise your video. This is fine for you as long as you are happy to have ads appear on your video. You don't need to do anything and your account will just show that that video is being monetised by a third party. This is what YouTube says about third party monetization:

YouTube 3rd Party Content Match Info

But what if I've properly licensed the music I used in my video?

So you've properly licensed a music track and YouTube is still saying that your video has a 3rd Party Content match. Remember ContentID doesn't know you have properly purchased a license. But the music library that you've purchased the license from should - and here's what you should do:
  • First, before you purchase music from a music library, make sure you know their YouTube ContentID policy. With some music libraries, especially those who accept non-exclusive music that they don't actually own, getting a 3rd party content claim lift can pose a real headache!
  • Assuming you have purchased your music through a responsive exclusive music library like Cinephonix, removing your 3rd party content match should be simple or alternatively, you can simply acknowledge the claim and do nothing. 
  • At Cinephonix we're well aware that you may want to lift any 3rd party content matches in the swiftest time possible. We've made the process very simply. Read our post on Music For YouTube videos to see how we we make lifting claims on YouTube easy. 
Please don't hesitate to get in touch with us if you have any further questions about YouTube, Copyright, Content ID or Cinephonix music, we'd be more than happy to help. 


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