Picking the Perfect Music for your Video Projects

Posted at 12:00 on 24th February 2017 by Cinephonix in Music

Finding the right music to fit in with your video project can be a challenging process. You spend hours and hours searching through music libraries for a track and when you find one you think will work, you slip it into the edit and it turns out it’s not quite right. You’re then back to the drawing board and square 1. That’s why we’ve put together some top tips on how to discover the best music for your videos. 

Make it an important part of the process

The right music is an essential part of your video. You could have the best video in the world but if you don’t have the correct music to fit, it all falls apart. When you find a track, it should have the ability to influence your editing decisions and engage your viewers. You should make choosing the music a crucial part of your process. Pick your music with intention.

Choose your music early

Finding the right music for your video can take a surprising amount of time, so it’s vital that you choose the music as near to the start of the process as possible. This will give you plenty of time to make amendments and search for another track if required.

Planning ahead means that you can gain approval from your client on the tracks early on. Gaining approval before the end of an edit will protect you from the client returning and asking for a music change last minute. You’ll be one step ahead of the process when you choose the music in advance, most editors tend to create a rough cut and try several music tracks beneath to see which track fits better. 

More on trialling tracks

This is really beneficial as it allows you to have a feel of the combination of video and sound but can be time consuming, so it should be done early on during the post-production process. Planning ahead also allows you to plan your budget – licensing the music early will give you a sense of what budget is left. Cinephonix will work with you to provide the best license and tracks possible for your budget so you’re always getting the absolutely best for your money. 

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Set the Mood

The mood of your video should be pretty obvious based on it’s content. For example, if you’re making a video about the London Marathon, the music should be motivational, powerful and energetic as oppose to eerie and trashy.

Also, consider your target audience. If the video is for a corporate business, it may not be appropriate to choose a hard rock track.

Use our mood, style and genre grid to search for tracks appropriate to your video. Search for multiple elements at a time to really narrow down your search.

More on searching the Cinephonix site

Music Throughout

Consider the type of video project when choosing the music – some videos may not need music throughout the whole video. Corporate videos tend to only require snippets of music as opposed to demo reels which typically use music throughout. If music is used throughout the video, it may become distracting. Where possible, you should let the environmental and background music assist the audio of the project. For short projects, you could use the same track to open and close the video.

Download submixes and STEM files of tracks from the Cinephonix library. Submixes often include the shortened version of the track which would fit perfectly in a short video. You can also loop these to suit your edit points. STEM Files allow you to download the individual instrument files of the track giving you complete creative control when editing. Remove, quieten or tweak instruments in an instant.

More on STEM Files
Real Instruments vs Digitalized

Beware! If you want live recordings you will pay more for those. So if you’re working on a budget, using digital instrument tracks is the way forward. With the advances of technology these days, your client is unlikely to tell the difference anyway.

Music Library Vs Composer

Budget is the main consideration here – it is not cheap or quick for a composer to score the film/video. If you’ve got the budget to commission a composer for original music then go for it! You can customize the music specifically to your edit points and really create a track that you and your client love.

Not all of us have these kinds of budgets though do we? That’s where Cinephonix comes in – access 1000’s of premium quality, cost effective tracks in an instant and take advantage of our customization options to make the track your own. 

Let Cinephonix do the hard work for you!

We offer a variety of options to help you find the perfect track for your upcoming projects. Gone are the days of searching for a track and having to make it fit, choose one or multiple of the following options to customize your track.

STEM Packs

Click on the ‘Expand All (+)’ button at the top of the track listing to see which tracks have STEM’s. Love a track but don’t like the drums? Or need the violin to enter 30 seconds later? No problem, download the STEM Packs and have complete flexibility within your edit.

Search Assist

We know our music library like the back of our hand, it’s our job too! We offer free music searches so don’t hesitate to send us your brief and let us do the hard work for you. Our music team will provide an extensive playlist of tracks that we think might work for you, they’ll also throw in a few that maybe you hadn’t thought of!

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Track Tailor

Not tech savvy? Let our Cinephonix Studio team fit the track to your video for you. Send us your video, tell us the track you like and we’ll handle the rest. 

Cinephonix Studio
All of the tracks on the Cinephonix library are cleared for worldwide, multi-platform use in perpetuity. Our simple licensing structure makes it easy to download tracks and synchronise them into your project in an instant. 

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